Search is losing its audience: about 60% of Google searches now end without a click, and younger clients look on TikTok and Instagram before they ever search. Social is where people still discover your business.
But because the slots are capped and the bidders keep coming, ads on those platforms cost more every year and return less.
The winning businesses are those that make things people choose to watch, rather than are paid to watch. Empowered by AI, every business will become a filmmaking business. Sip is how your business shows up on your next client's social feed, without ads.